{"id":2454,"date":"2025-06-21T17:59:17","date_gmt":"2025-06-21T14:29:17","guid":{"rendered":"https:\/\/admoon.net\/blog\/?p=2454"},"modified":"2025-07-02T13:17:26","modified_gmt":"2025-07-02T09:47:26","slug":"what-is-quality-score","status":"publish","type":"post","link":"https:\/\/admoon.net\/blog\/what-is-quality-score\/","title":{"rendered":"\u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u06af\u0648\u06af\u0644 \u0627\u062f\u0632 (Quality Score) \u0686\u06cc\u0633\u062a \u0648 \u0686\u06af\u0648\u0646\u0647 \u0622\u0646 \u0631\u0627 \u0628\u0647\u0628\u0648\u062f \u062f\u0647\u06cc\u0645\u061f"},"content":{"rendered":"<p>\u0627\u06af\u0631 \u062f\u0631 \u062d\u0627\u0644 \u06cc\u0627\u062f\u06af\u06cc\u0631\u06cc \u0648 \u0627\u062c\u0631\u0627\u06cc\u00a0<a href=\"https:\/\/admoon.net\/\">\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06af\u0648\u06af\u0644<\/a> \u06a9\u0644\u06cc\u06a9\u06cc (PPC) \u0647\u0633\u062a\u06cc\u062f\u060c \u06cc\u06a9\u06cc \u0627\u0632 \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0645\u0641\u0627\u0647\u06cc\u0645\u06cc \u06a9\u0647 \u0628\u0627\u06cc\u062f \u0628\u0647 \u0622\u0646 \u0645\u0633\u0644\u0637 \u0634\u0648\u06cc\u062f\u060c \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u06af\u0648\u06af\u0644 \u0627\u062f\u0632 (<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6167118?hl=en\" target=\"_blank\" rel=\"noopener\">Quality Score<\/a>) \u0627\u0633\u062a. \u0627\u06cc\u0646 \u0645\u0639\u06cc\u0627\u0631 \u0628\u0647 \u0634\u062f\u062a \u0628\u0631 \u0647\u0632\u06cc\u0646\u0647 \u0648 \u0627\u062b\u0631\u0628\u062e\u0634\u06cc \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0634\u0645\u0627 \u062a\u0623\u062b\u06cc\u0631 \u0645\u06cc\u200c\u06af\u0630\u0627\u0631\u062f. \u0647\u0645\u0627\u0646\u200c\u0637\u0648\u0631 \u06a9\u0647 \u0627\u0639\u062a\u0628\u0627\u0631 \u0645\u0627\u0644\u06cc \u0634\u0645\u0627 \u0628\u0631 \u062f\u0631\u06cc\u0627\u0641\u062a \u0648\u0627\u0645 \u0648 \u0646\u0631\u062e \u0628\u0647\u0631\u0647 \u0622\u0646 \u0627\u062b\u0631 \u0645\u06cc\u200c\u06af\u0630\u0627\u0631\u062f\u060c \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u0646\u06cc\u0632 \u0628\u0631 \u0639\u0645\u0644\u06a9\u0631\u062f \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0634\u0645\u0627 \u0648 \u0647\u0632\u06cc\u0646\u0647 \u0647\u0631 \u06a9\u0644\u06cc\u06a9 (CPC) \u062a\u0623\u062b\u06cc\u0631 \u0645\u0633\u062a\u0642\u06cc\u0645 \u062f\u0627\u0631\u062f. \u0627\u0645\u0627 \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u062f\u0642\u06cc\u0642\u0627 \u0686\u06cc\u0633\u062a \u0648 \u0686\u0631\u0627 \u0628\u0627\u06cc\u062f \u0628\u0631\u0627\u06cc \u0628\u0647\u0628\u0648\u062f \u0622\u0646 \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0631\u06cc\u0632\u06cc \u06a9\u0646\u06cc\u062f\u061f \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0628\u0647 \u0637\u0648\u0631 \u06a9\u0627\u0645\u0644 \u0628\u0647 \u0627\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639 \u067e\u0631\u062f\u0627\u062e\u062a\u0647\u200c\u0627\u06cc\u0645.<\/p>\n<h2>\u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a (Quality Score) \u062f\u0631 \u06af\u0648\u06af\u0644 \u0627\u062f\u0632 \u0686\u06cc\u0633\u062a\u061f<\/h2>\n<p>\u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u06af\u0648\u06af\u0644 \u0627\u062f\u0632 \u06cc\u0627 Quality Score \u0645\u0639\u06cc\u0627\u0631\u06cc \u0627\u0633\u062a \u06a9\u0647 \u06af\u0648\u06af\u0644 \u0628\u0631\u0627\u06cc \u0633\u0646\u062c\u0634 \u06a9\u06cc\u0641\u06cc\u062a \u0648 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u06cc\u0646 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc\u060c \u0645\u062a\u0646 \u062a\u0628\u0644\u06cc\u063a \u0648 \u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f (Landing Page) \u0627\u062e\u062a\u0635\u0627\u0635 \u0645\u06cc\u200c\u062f\u0647\u062f. \u0627\u06cc\u0646 \u0646\u0645\u0631\u0647 \u0646\u0642\u0634 \u062a\u0639\u06cc\u06cc\u0646\u200c\u06a9\u0646\u0646\u062f\u0647\u200c\u0627\u06cc \u062f\u0631 \u0647\u0632\u06cc\u0646\u0647 \u0647\u0631 \u06a9\u0644\u06cc\u06a9 \u0648 \u0631\u062a\u0628\u0647 \u062a\u0628\u0644\u06cc\u063a (Ad Rank) \u0634\u0645\u0627 \u062f\u0627\u0631\u062f. \u0647\u0631\u0686\u0647 \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u0634\u0645\u0627 \u0628\u0627\u0644\u0627\u062a\u0631 \u0628\u0627\u0634\u062f\u060c \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u062f\u0631 \u0645\u0648\u0642\u0639\u06cc\u062a \u0628\u0647\u062a\u0631\u06cc \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0634\u062f\u0647 \u0648 \u0647\u0632\u06cc\u0646\u0647 \u06a9\u0645\u062a\u0631\u06cc \u067e\u0631\u062f\u0627\u062e\u062a \u062e\u0648\u0627\u0647\u06cc\u062f \u06a9\u0631\u062f.<\/p>\n<h3>\u0639\u0648\u0627\u0645\u0644 \u0627\u0635\u0644\u06cc \u0645\u0648\u062b\u0631 \u0628\u0631 \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a<\/h3>\n<ul>\n<li>\u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 (Click Through Rate \u06cc\u0627 CTR)<\/li>\n<li>\u0627\u0631\u062a\u0628\u0627\u0637 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0628\u0627 \u06af\u0631\u0648\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc<\/li>\n<li>\u06a9\u06cc\u0641\u06cc\u062a \u0648 \u0627\u0631\u062a\u0628\u0627\u0637 \u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f<\/li>\n<li>\u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u062a\u0646 \u062a\u0628\u0644\u06cc\u063a \u0628\u0627 \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc<\/li>\n<li>\u0639\u0645\u0644\u06a9\u0631\u062f \u062a\u0627\u0631\u06cc\u062e\u06cc <a href=\"https:\/\/admoon.net\/buy-google-ads-individual-account\"><span data-sheets-root=\"1\">\u0627\u06a9\u0627\u0646\u062a \u06af\u0648\u06af\u0644 \u0627\u062f\u0632<\/span><\/a> \u0634\u0645\u0627<\/li>\n<\/ul>\n<p>\u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u06af\u0648\u06af\u0644 \u0627\u062f\u0632 (Quality Score)\u060c \u0634\u0627\u062e\u0635\u06cc \u0686\u0646\u062f\u0648\u062c\u0647\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0645\u06cc\u0632\u0627\u0646 \u0627\u0631\u062a\u0628\u0627\u0637 \u0648 \u06a9\u0627\u0631\u0622\u0645\u062f\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0634\u0645\u0627 \u0631\u0627 \u0627\u0632 \u0646\u06af\u0627\u0647 \u06af\u0648\u06af\u0644 \u0645\u06cc\u200c\u0633\u0646\u062c\u062f.<\/p>\n<p>&nbsp;<\/p>\n<h2>\u0686\u0631\u0627 \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u0627\u06cc\u0646\u200c\u0642\u062f\u0631 \u0645\u0647\u0645 \u0627\u0633\u062a\u061f<\/h2>\n<p>\u0647\u0631\u0686\u0647 \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u0628\u0627\u0644\u0627\u062a\u0631 \u0628\u0627\u0634\u062f\u060c \u06af\u0648\u06af\u0644 \u0628\u0647 \u0627\u06cc\u0646 \u0645\u0639\u0646\u0627 \u0645\u06cc\u200c\u0631\u0633\u062f \u06a9\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0634\u0645\u0627 \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0645\u0641\u06cc\u062f \u0648 \u0645\u0631\u062a\u0628\u0637 \u0627\u0633\u062a. \u062f\u0631 \u0646\u062a\u06cc\u062c\u0647:<\/p>\n<ul>\n<li>\u0631\u062a\u0628\u0647 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u0628\u0627\u0644\u0627\u062a\u0631 \u0645\u06cc\u200c\u0631\u0648\u062f (Ad Rank)<\/li>\n<li>\u0647\u0632\u06cc\u0646\u0647 \u0647\u0631 \u06a9\u0644\u06cc\u06a9 \u06a9\u0627\u0647\u0634 \u0645\u06cc\u200c\u06cc\u0627\u0628\u062f<\/li>\n<li>\u0646\u0631\u062e \u0628\u0627\u0632\u06af\u0634\u062a \u0633\u0631\u0645\u0627\u06cc\u0647 (ROI) \u0627\u0641\u0632\u0627\u06cc\u0634 \u067e\u06cc\u062f\u0627 \u0645\u06cc\u200c\u06a9\u0646\u062f<\/li>\n<li>\u0647\u0632\u06cc\u0646\u0647 \u062c\u0630\u0628 \u0647\u0631 \u0645\u0634\u062a\u0631\u06cc (Cost per Conversion) \u06a9\u0627\u0647\u0634 \u0645\u06cc\u200c\u06cc\u0627\u0628\u062f<\/li>\n<\/ul>\n<p>\u062f\u0631 \u0648\u0627\u0642\u0639\u060c \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u0646\u0648\u0639\u06cc \u067e\u0627\u062f\u0627\u0634 \u0627\u0632 \u0637\u0631\u0641 \u06af\u0648\u06af\u0644 \u0627\u0633\u062a\u061b \u0647\u0631\u0686\u0647 \u0628\u0647\u062a\u0631 \u0646\u06cc\u0627\u0632 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0631\u0627 \u067e\u0627\u0633\u062e \u062f\u0647\u06cc\u062f\u060c \u0647\u0632\u06cc\u0646\u0647 \u06a9\u0645\u062a\u0631\u06cc \u0628\u0627\u0628\u062a \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0645\u06cc\u200c\u067e\u0631\u062f\u0627\u0632\u06cc\u062f \u0648 \u062f\u0631 \u062c\u0627\u06cc\u06af\u0627\u0647 \u0628\u0647\u062a\u0631\u06cc \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u06af\u06cc\u0631\u06cc\u062f.<\/p>\n<h2>\u0627\u062c\u0632\u0627\u06cc \u0627\u0635\u0644\u06cc \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u062f\u0631 \u06af\u0648\u06af\u0644 \u0627\u062f\u0632<\/h2>\n<h3>\u06f1. \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 (CTR)<\/h3>\n<p>CTR \u06cc\u0627 \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9\u060c \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0639\u0627\u0645\u0644 \u0645\u0648\u062b\u0631 \u0628\u0631 \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u0627\u0633\u062a. \u0647\u0631\u0686\u0647 \u062f\u0631\u0635\u062f \u0628\u06cc\u0634\u062a\u0631\u06cc \u0627\u0632 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0631\u0648\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0634\u0645\u0627 \u06a9\u0644\u06cc\u06a9 \u06a9\u0646\u0646\u062f\u060c \u06af\u0648\u06af\u0644 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u0631\u0627 \u0645\u0631\u062a\u0628\u0637\u200c\u062a\u0631 \u0648 \u0645\u0641\u06cc\u062f\u062a\u0631 \u0645\u06cc\u200c\u062f\u0627\u0646\u062f.<\/p>\n<h3>\u06f2. \u0627\u0631\u062a\u0628\u0627\u0637 \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc \u0628\u0627 \u06af\u0631\u0648\u0647 \u062a\u0628\u0644\u06cc\u063a<\/h3>\n<p>\u0633\u0627\u0632\u0645\u0627\u0646\u062f\u0647\u06cc \u0635\u062d\u06cc\u062d \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u062f\u0631 \u06af\u0631\u0648\u0647\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc (Ad Groups) \u0628\u0627\u0639\u062b \u0645\u06cc\u200c\u0634\u0648\u062f \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0634\u0645\u0627 \u062f\u0642\u06cc\u0642\u200c\u062a\u0631 \u0648 \u0645\u0631\u062a\u0628\u0637\u200c\u062a\u0631 \u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0634\u0648\u062f.<\/p>\n<h3>\u06f3. \u06a9\u06cc\u0641\u06cc\u062a \u0648 \u0627\u0631\u062a\u0628\u0627\u0637 \u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f<\/h3>\n<p>\u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f \u0628\u0627\u06cc\u062f \u062f\u0642\u06cc\u0642\u0627\u064b \u0628\u0647 \u0648\u0639\u062f\u0647 \u062a\u0628\u0644\u06cc\u063a \u067e\u0627\u0633\u062e \u062f\u0647\u062f. \u0633\u0631\u0639\u062a \u0644\u0648\u062f\u060c \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc (UX)\u060c \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u062d\u062a\u0648\u0627\u06cc \u0635\u0641\u062d\u0647 \u0628\u0627 \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc \u0648 \u062a\u0628\u0644\u06cc\u063a\u060c \u0647\u0645\u06af\u06cc \u0628\u0631 \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u062a\u0627\u062b\u06cc\u0631\u06af\u0630\u0627\u0631 \u0647\u0633\u062a\u0646\u062f.<\/p>\n<h3>\u06f4. \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u062a\u0646 \u062a\u0628\u0644\u06cc\u063a<\/h3>\n<p>\u0645\u062a\u0646 \u062a\u0628\u0644\u06cc\u063a \u0628\u0627\u06cc\u062f \u0645\u0633\u062a\u0642\u06cc\u0645\u0627\u064b \u0628\u0627 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0648 \u0646\u06cc\u0627\u0632 \u06a9\u0627\u0631\u0628\u0631 \u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0634\u062f. \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u06a9\u0647 \u062f\u0642\u06cc\u0642\u0627\u064b \u0628\u0647 \u062c\u0633\u062a\u062c\u0648\u06cc \u06a9\u0627\u0631\u0628\u0631 \u067e\u0627\u0633\u062e \u0645\u06cc\u200c\u062f\u0647\u0646\u062f\u060c CTR \u0628\u0627\u0644\u0627\u062a\u0631\u06cc \u062f\u0627\u0631\u0646\u062f.<\/p>\n<h3>\u06f5. \u0639\u0645\u0644\u06a9\u0631\u062f \u0633\u0627\u0628\u0642\u0647 \u0627\u06a9\u0627\u0646\u062a<\/h3>\n<p>\u0639\u0645\u0644\u06a9\u0631\u062f \u062e\u0648\u0628 \u062f\u0631 \u06af\u0630\u0634\u062a\u0647\u060c \u0627\u0639\u062a\u0645\u0627\u062f \u06af\u0648\u06af\u0644 \u0631\u0627 \u0628\u0647 \u0634\u0645\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0648 \u0628\u0627\u0639\u062b \u0645\u06cc\u200c\u0634\u0648\u062f \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u0628\u0647\u062a\u0631\u06cc \u062f\u0631\u06cc\u0627\u0641\u062a \u06a9\u0646\u06cc\u062f.<\/p>\n<figure id=\"attachment_2464\" aria-describedby=\"caption-attachment-2464\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-2464\" src=\"https:\/\/admoon.net\/blog\/wp-content\/uploads\/2025\/06\/\u0639\u0648\u0627\u0645\u0644-\u0645\u0648\u062b\u0631-\u0628\u0631-\u0627\u0645\u062a\u06cc\u0627\u0632-\u06a9\u06cc\u0641\u06cc\u062a.jpg\" alt=\"\u0639\u0648\u0627\u0645\u0644 \u0645\u0648\u062b\u0631 \u0628\u0631 \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a - \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u06af\u0648\u06af\u0644 \u0627\u062f\u0632\" width=\"750\" height=\"300\" srcset=\"https:\/\/admoon.net\/blog\/wp-content\/uploads\/2025\/06\/\u0639\u0648\u0627\u0645\u0644-\u0645\u0648\u062b\u0631-\u0628\u0631-\u0627\u0645\u062a\u06cc\u0627\u0632-\u06a9\u06cc\u0641\u06cc\u062a.jpg 1579w, https:\/\/admoon.net\/blog\/wp-content\/uploads\/2025\/06\/\u0639\u0648\u0627\u0645\u0644-\u0645\u0648\u062b\u0631-\u0628\u0631-\u0627\u0645\u062a\u06cc\u0627\u0632-\u06a9\u06cc\u0641\u06cc\u062a-300x120.jpg 300w, https:\/\/admoon.net\/blog\/wp-content\/uploads\/2025\/06\/\u0639\u0648\u0627\u0645\u0644-\u0645\u0648\u062b\u0631-\u0628\u0631-\u0627\u0645\u062a\u06cc\u0627\u0632-\u06a9\u06cc\u0641\u06cc\u062a-1024x410.jpg 1024w, https:\/\/admoon.net\/blog\/wp-content\/uploads\/2025\/06\/\u0639\u0648\u0627\u0645\u0644-\u0645\u0648\u062b\u0631-\u0628\u0631-\u0627\u0645\u062a\u06cc\u0627\u0632-\u06a9\u06cc\u0641\u06cc\u062a-768x307.jpg 768w, https:\/\/admoon.net\/blog\/wp-content\/uploads\/2025\/06\/\u0639\u0648\u0627\u0645\u0644-\u0645\u0648\u062b\u0631-\u0628\u0631-\u0627\u0645\u062a\u06cc\u0627\u0632-\u06a9\u06cc\u0641\u06cc\u062a-1536x615.jpg 1536w, https:\/\/admoon.net\/blog\/wp-content\/uploads\/2025\/06\/\u0639\u0648\u0627\u0645\u0644-\u0645\u0648\u062b\u0631-\u0628\u0631-\u0627\u0645\u062a\u06cc\u0627\u0632-\u06a9\u06cc\u0641\u06cc\u062a-600x240.jpg 600w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-2464\" class=\"wp-caption-text\">\u0639\u0648\u0627\u0645\u0644 \u0645\u0648\u062b\u0631 \u0628\u0631 \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a &#8211; \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u06af\u0648\u06af\u0644 \u0627\u062f\u0632<\/figcaption><\/figure>\n<h2>\u0639\u0648\u0627\u0645\u0644 \u062b\u0627\u0646\u0648\u06cc\u0647 \u0648 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc LSI \u0645\u0631\u062a\u0628\u0637 \u0628\u0627 \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a<\/h2>\n<p>&nbsp;<\/p>\n<p>\u0628\u0631\u0627\u06cc \u0628\u0647\u0628\u0648\u062f \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a (Quality Score) \u062f\u0631 \u06af\u0648\u06af\u0644 \u0627\u062f\u0632\u060c \u0628\u0627\u06cc\u062f \u0628\u0647 \u0645\u0641\u0627\u0647\u06cc\u0645 \u0648 \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647\u200c\u0647\u0627\u06cc \u0645\u0631\u062a\u0628\u0637 \u0632\u06cc\u0631 \u0646\u06cc\u0632 \u062a\u0648\u062c\u0647 \u06a9\u0646\u06cc\u062f:<\/p>\n<ul>\n<li>\u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 (Conversion Rate)<\/li>\n<li>\u0633\u0627\u062e\u062a\u0627\u0631 \u062d\u0633\u0627\u0628 \u06af\u0648\u06af\u0644 \u0627\u062f\u0632 (Account Structure)<\/li>\n<li>\u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0646\u0641\u06cc (Negative Keywords)<\/li>\n<li>\u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0644\u0646\u062f\u06cc\u0646\u06af \u067e\u06cc\u062c (Landing Page Optimization)<\/li>\n<li>\u0627\u0641\u0632\u0648\u0646\u0647\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc (Ad Extensions)<\/li>\n<li>\u0631\u06cc\u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af (Remarketing)<\/li>\n<li>\u062a\u062d\u0642\u06cc\u0642 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc (Keyword Research)<\/li>\n<li>\u062a\u062d\u0644\u06cc\u0644 \u0639\u0645\u0644\u06a9\u0631\u062f \u06a9\u0645\u067e\u06cc\u0646 (Campaign Performance Analysis)<\/li>\n<li>\u0628\u0647\u0628\u0648\u062f \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc (User Experience)<\/li>\n<li>\u062a\u0646\u0638\u06cc\u0645\u0627\u062a \u0647\u062f\u0641\u200c\u06af\u06cc\u0631\u06cc (Targeting Settings)<\/li>\n<li>\u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0628\u0644\u0646\u062f (Long-tail Keywords)<\/li>\n<li>\u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 (Search Campaigns)<\/li>\n<li>\u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u0646\u0645\u0627\u06cc\u0634\u06cc (Display Campaigns)<\/li>\n<li>\u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 (CTR Optimization)<\/li>\n<li>\u0645\u062d\u062a\u0648\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc (Ad Copywriting)<\/li>\n<\/ul>\n<p>\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0647\u0631 \u06cc\u06a9 \u0627\u0632 \u0627\u06cc\u0646 LSI\u0647\u0627 \u0648 \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647\u200c\u0647\u0627\u06cc \u0645\u0631\u062a\u0628\u0637\u060c \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u06af\u0648\u06af\u0644 \u0627\u062f\u0632 (Quality Score) \u0628\u0647 \u0634\u06a9\u0644\u06cc \u067e\u0627\u06cc\u062f\u0627\u0631 \u0627\u0641\u0632\u0627\u06cc\u0634 \u06cc\u0627\u0628\u062f.<\/p>\n<h2>\u0686\u06af\u0648\u0646\u0647 \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u0631\u0627 \u062f\u0631 \u06af\u0648\u06af\u0644 \u0627\u062f\u0632 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0647\u06cc\u0645\u061f<\/h2>\n<h3>\u06f1. \u062a\u062d\u0642\u06cc\u0642 \u0648 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0631\u062a\u0628\u0637<\/h3>\n<p>\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062a\u062d\u0642\u06cc\u0642 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0628\u0647\u062a\u0631\u06cc\u0646 \u0648 \u0645\u0631\u062a\u0628\u0637\u200c\u062a\u0631\u06cc\u0646 \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647\u200c\u0647\u0627 \u0631\u0627 \u0628\u0631\u0627\u06cc \u0647\u062f\u0641\u200c\u06af\u06cc\u0631\u06cc \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646\u06cc\u062f. \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0628\u0644\u0646\u062f (Long-tail) \u0628\u0647 \u0648\u06cc\u0698\u0647 \u0628\u0631\u0627\u06cc \u062c\u0630\u0628 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0647\u062f\u0641\u0645\u0646\u062f \u0648 \u06a9\u0627\u0647\u0634 \u0647\u0632\u06cc\u0646\u0647 \u0647\u0631 \u06a9\u0644\u06cc\u06a9 \u0645\u0648\u062b\u0631\u0646\u062f.<\/p>\n<h3>\u06f2. \u06af\u0631\u0648\u0647\u200c\u0628\u0646\u062f\u06cc \u0635\u062d\u06cc\u062d \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc<\/h3>\n<p>\u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0631\u0627 \u0628\u0647 \u06af\u0631\u0648\u0647\u200c\u0647\u0627\u06cc \u06a9\u0648\u0686\u06a9 \u0648 \u0645\u0631\u062a\u0628\u0637 \u062a\u0642\u0633\u06cc\u0645 \u06a9\u0646\u06cc\u062f. \u0633\u0627\u062e\u062a\u0627\u0631 \u062d\u0633\u0627\u0628 \u06af\u0648\u06af\u0644 \u0627\u062f\u0632 (Account Structure) \u0645\u0646\u0638\u0645 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0647\u062f\u0641\u0645\u0646\u062f \u0648 \u0645\u0631\u062a\u0628\u0637\u200c\u062a\u0631\u06cc \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u06cc\u062f.<\/p>\n<h3>\u06f3. \u0646\u0648\u0634\u062a\u0646 \u0645\u062a\u0646 \u062a\u0628\u0644\u06cc\u063a \u062c\u0630\u0627\u0628 \u0648 \u0647\u062f\u0641\u0645\u0646\u062f<\/h3>\n<p>\u06a9\u067e\u06cc \u0631\u0627\u06cc\u062a\u06cc\u0646\u06af \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0628\u0627\u06cc\u062f \u0645\u0633\u062a\u0642\u06cc\u0645\u0627\u064b \u0646\u06cc\u0627\u0632 \u062c\u0633\u062a\u062c\u0648\u06af\u0631 \u0631\u0627 \u067e\u0627\u0633\u062e \u062f\u0647\u062f \u0648 \u0634\u0627\u0645\u0644 \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc \u0647\u062f\u0641 \u0628\u0627\u0634\u062f. \u062a\u0633\u062a A\/B \u0631\u0648\u06cc \u0645\u062a\u0646 \u062a\u0628\u0644\u06cc\u063a\u06cc \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u06cc\u062f \u062a\u0627 \u0628\u0647\u062a\u0631\u06cc\u0646 \u0639\u0645\u0644\u06a9\u0631\u062f \u0631\u0627 \u0628\u06cc\u0627\u0628\u06cc\u062f.<\/p>\n<h3>\u06f4. \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f<\/h3>\n<p>\u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f \u0628\u0627\u06cc\u062f \u0633\u0631\u06cc\u0639\u060c \u0645\u0631\u062a\u0628\u0637\u060c \u0648 \u062f\u0627\u0631\u0627\u06cc \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0645\u0646\u0627\u0633\u0628 \u0628\u0627\u0634\u062f. \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u062d\u062a\u0648\u0627\u06cc \u0635\u0641\u062d\u0647 \u0628\u0627 \u062a\u0628\u0644\u06cc\u063a \u0648 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0627\u0647\u0645\u06cc\u062a \u0632\u06cc\u0627\u062f\u06cc \u062f\u0627\u0631\u062f. \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0633\u0627\u062e\u062a\u0627\u0631 \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f\u060c \u0637\u0631\u0627\u062d\u06cc \u0631\u06cc\u0633\u067e\u0627\u0646\u0633\u06cc\u0648 \u0648 \u0628\u0647\u0628\u0648\u062f \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 (Conversion Rate Optimization) \u0627\u0632 \u0645\u0644\u0632\u0648\u0645\u0627\u062a \u0627\u0641\u0632\u0627\u06cc\u0634 \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u0627\u0633\u062a.<\/p>\n<h3>\u06f5. \u0628\u0647\u200c\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u0648 \u0627\u0641\u0632\u0648\u062f\u0646 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0646\u0641\u06cc<\/h3>\n<p>\u0628\u0627 \u0627\u0641\u0632\u0648\u062f\u0646 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0646\u0641\u06cc (Negative Keywords) \u0627\u0632 \u0646\u0645\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0628\u0631\u0627\u06cc \u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc \u0646\u0627\u0645\u0631\u062a\u0628\u0637 \u062c\u0644\u0648\u06af\u06cc\u0631\u06cc \u06a9\u0646\u06cc\u062f \u0648 \u0628\u0648\u062f\u062c\u0647 \u062e\u0648\u062f \u0631\u0627 \u0630\u062e\u06cc\u0631\u0647 \u06a9\u0646\u06cc\u062f.<\/p>\n<h3>\u06f6. \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0641\u0632\u0648\u0646\u0647\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc<\/h3>\n<p>\u0627\u0641\u0632\u0648\u0646\u0647\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0645\u0627\u0646\u0646\u062f \u0644\u06cc\u0646\u06a9 \u0633\u0627\u06cc\u062a (Sitelinks)\u060c \u062a\u0645\u0627\u0633 (Call Extension) \u0648 &#8230; \u0628\u0627\u0639\u062b \u0627\u0641\u0632\u0627\u06cc\u0634 \u062c\u0630\u0627\u0628\u06cc\u062a \u062a\u0628\u0644\u06cc\u063a \u0648 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f \u0648 \u062f\u0631 \u0646\u062a\u06cc\u062c\u0647 \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u0628\u0627\u0644\u0627\u062a\u0631 \u062e\u0648\u0627\u0647\u062f \u0628\u0648\u062f.<\/p>\n<h3>\u06f7. \u0628\u0647\u0628\u0648\u062f \u0645\u0633\u062a\u0645\u0631 \u06a9\u0645\u067e\u06cc\u0646 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u062f\u0627\u062f\u0647\u200c\u0647\u0627<\/h3>\n<p>\u0639\u0645\u0644\u06a9\u0631\u062f \u06a9\u0645\u067e\u06cc\u0646 \u0631\u0627 \u0628\u0647 \u0637\u0648\u0631 \u0645\u062f\u0627\u0648\u0645 \u0628\u0631\u0631\u0633\u06cc \u0648 \u0628\u0647\u06cc\u0646\u0647 \u06a9\u0646\u06cc\u062f. \u062a\u062d\u0644\u06cc\u0644 CTR\u060c \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644\u060c \u0648 \u0647\u0632\u06cc\u0646\u0647 \u0647\u0631 \u06a9\u0644\u06cc\u06a9\u060c \u0646\u0642\u0627\u0637 \u0636\u0639\u0641 \u0648 \u0641\u0631\u0635\u062a\u200c\u0647\u0627 \u0631\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f. \u0628\u0627 \u062a\u062d\u0644\u06cc\u0644 \u0639\u0645\u0644\u06a9\u0631\u062f \u06a9\u0645\u067e\u06cc\u0646 \u0648 \u0631\u06cc\u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u062b\u0631\u0628\u062e\u0634\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0647\u06cc\u062f.<\/p>\n<h3>\u06f8. \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 (CTR)<\/h3>\n<p>\u0628\u0631\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 CTR\u060c \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0645\u0631\u062a\u0628\u0637\u060c \u062c\u0630\u0627\u0628 \u0648 \u0628\u0627 \u0641\u0631\u0627\u062e\u0648\u0627\u0646 \u0639\u0645\u0644 (Call to Action) \u0642\u0648\u06cc \u0628\u0646\u0648\u06cc\u0633\u06cc\u062f. \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0639\u062f\u0627\u062f\u060c \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0648\u06cc\u0698\u0647 \u06cc\u0627 \u062a\u062e\u0641\u06cc\u0641 \u062f\u0631 \u0645\u062a\u0646 \u062a\u0628\u0644\u06cc\u063a \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u0634\u0645\u0627 \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0647\u062f.<\/p>\n<h2>\u0627\u0634\u062a\u0628\u0627\u0647\u0627\u062a \u0631\u0627\u06cc\u062c \u062f\u0631 \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u06af\u0648\u06af\u0644 \u0627\u062f\u0632<\/h2>\n<ul>\n<li>\u0639\u062f\u0645 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u06cc\u0646 \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc\u060c \u062a\u0628\u0644\u06cc\u063a \u0648 \u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f<\/li>\n<li>\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u06af\u0631\u0648\u0647\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0628\u0632\u0631\u06af \u0648 \u0646\u0627\u0645\u0631\u062a\u0628\u0637<\/li>\n<li>\u0639\u062f\u0645 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0644\u0646\u062f\u06cc\u0646\u06af \u067e\u06cc\u062c \u0648 \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0636\u0639\u06cc\u0641<\/li>\n<li>\u0639\u062f\u0645 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0646\u0641\u06cc<\/li>\n<li>\u0639\u062f\u0645 \u062a\u0633\u062a \u0648 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0645\u0633\u062a\u0645\u0631 \u0645\u062a\u0646 \u062a\u0628\u0644\u06cc\u063a<\/li>\n<li>\u0646\u0627\u062f\u06cc\u062f\u0647 \u06af\u0631\u0641\u062a\u0646 \u0627\u0641\u0632\u0648\u0646\u0647\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc<\/li>\n<\/ul>\n<h2>\u0686\u0631\u0627 \u0628\u0627\u06cc\u062f \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u0631\u0627 \u062c\u062f\u06cc \u0628\u06af\u06cc\u0631\u06cc\u0645 \u0648 \u0627\u0632 \u06a9\u062f\u0627\u0645 \u0642\u0633\u0645\u062a \u0642\u0627\u0628\u0644 \u0645\u0634\u0627\u0647\u062f\u0647 \u0627\u0633\u062a\u061f<\/h2>\n<p>\u0647\u0645\u0627\u0646\u0637\u0648\u0631 \u06a9\u0647 \u06af\u0641\u062a\u06cc\u0645\u060c \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a (Quality Score) \u062f\u0631 \u06af\u0648\u06af\u0644 \u0627\u062f\u0632 \u0645\u0633\u062a\u0642\u06cc\u0645\u0627\u064b \u0628\u0627 \u0647\u0632\u06cc\u0646\u0647 \u0648 \u0628\u0627\u0632\u062f\u0647\u06cc \u06a9\u0645\u067e\u06cc\u0646 \u0634\u0645\u0627 \u062f\u0631 \u0627\u0631\u062a\u0628\u0627\u0637 \u0627\u0633\u062a. \u0627\u06af\u0631 \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u067e\u0627\u06cc\u06cc\u0646 \u0628\u0627\u0634\u062f\u060c \u062d\u062a\u06cc \u0628\u0627 \u0628\u0648\u062f\u062c\u0647 \u0648\u00a0<span data-sheets-root=\"1\"><a href=\"https:\/\/admoon.net\/google-ads-campaign-optimization\">\u0634\u0627\u0631\u0698 \u0627\u06a9\u0627\u0646\u062a \u0627\u062f\u0648\u0631\u062f\u0632<\/a><\/span> \u0628\u0627\u0644\u0627\u060c \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u062c\u0627\u06cc\u06af\u0627\u0647 \u0645\u0646\u0627\u0633\u0628\u06cc \u0646\u062e\u0648\u0627\u0647\u062f \u062f\u0627\u0634\u062a \u0648 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u067e\u0627\u06cc\u06cc\u0646\u200c\u062a\u0631\u06cc \u062a\u062c\u0631\u0628\u0647 \u062e\u0648\u0627\u0647\u06cc\u062f \u06a9\u0631\u062f. \u0627\u0645\u0627 \u0628\u0627 \u0628\u0647\u0628\u0648\u062f \u0627\u06cc\u0646 \u0645\u0639\u06cc\u0627\u0631\u060c \u0647\u0632\u06cc\u0646\u0647 \u0647\u0631 \u06a9\u0644\u06cc\u06a9 \u0648 \u0647\u0631 \u062a\u0628\u062f\u06cc\u0644 \u06a9\u0627\u0647\u0634 \u0645\u06cc\u200c\u06cc\u0627\u0628\u062f \u0648 \u0628\u0627\u0632\u06af\u0634\u062a \u0633\u0631\u0645\u0627\u06cc\u0647 \u0628\u0647\u0628\u0648\u062f \u067e\u06cc\u062f\u0627 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<figure id=\"attachment_2466\" aria-describedby=\"caption-attachment-2466\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-2466\" src=\"https:\/\/admoon.net\/blog\/wp-content\/uploads\/2025\/06\/\u0631\u0627\u0647-\u0627\u0646\u062f\u0627\u0632\u06cc-\u0627\u0645\u062a\u06cc\u0627\u0632-\u06a9\u06cc\u0641\u06cc\u062a.jpg\" alt=\"\u0631\u0627\u0647 \u0627\u0646\u062f\u0627\u0632\u06cc \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a - \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u06af\u0648\u06af\u0644 \u0627\u062f\u0632\" width=\"750\" height=\"420\" srcset=\"https:\/\/admoon.net\/blog\/wp-content\/uploads\/2025\/06\/\u0631\u0627\u0647-\u0627\u0646\u062f\u0627\u0632\u06cc-\u0627\u0645\u062a\u06cc\u0627\u0632-\u06a9\u06cc\u0641\u06cc\u062a.jpg 2048w, https:\/\/admoon.net\/blog\/wp-content\/uploads\/2025\/06\/\u0631\u0627\u0647-\u0627\u0646\u062f\u0627\u0632\u06cc-\u0627\u0645\u062a\u06cc\u0627\u0632-\u06a9\u06cc\u0641\u06cc\u062a-300x168.jpg 300w, https:\/\/admoon.net\/blog\/wp-content\/uploads\/2025\/06\/\u0631\u0627\u0647-\u0627\u0646\u062f\u0627\u0632\u06cc-\u0627\u0645\u062a\u06cc\u0627\u0632-\u06a9\u06cc\u0641\u06cc\u062a-1024x574.jpg 1024w, https:\/\/admoon.net\/blog\/wp-content\/uploads\/2025\/06\/\u0631\u0627\u0647-\u0627\u0646\u062f\u0627\u0632\u06cc-\u0627\u0645\u062a\u06cc\u0627\u0632-\u06a9\u06cc\u0641\u06cc\u062a-768x430.jpg 768w, https:\/\/admoon.net\/blog\/wp-content\/uploads\/2025\/06\/\u0631\u0627\u0647-\u0627\u0646\u062f\u0627\u0632\u06cc-\u0627\u0645\u062a\u06cc\u0627\u0632-\u06a9\u06cc\u0641\u06cc\u062a-1536x860.jpg 1536w, https:\/\/admoon.net\/blog\/wp-content\/uploads\/2025\/06\/\u0631\u0627\u0647-\u0627\u0646\u062f\u0627\u0632\u06cc-\u0627\u0645\u062a\u06cc\u0627\u0632-\u06a9\u06cc\u0641\u06cc\u062a-600x336.jpg 600w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-2466\" class=\"wp-caption-text\">\u0631\u0627\u0647 \u0627\u0646\u062f\u0627\u0632\u06cc \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a &#8211; \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u06af\u0648\u06af\u0644 \u0627\u062f\u0632<\/figcaption><\/figure>\n<p>\u0628\u0631\u0627\u06cc \u0645\u0634\u0627\u0647\u062f\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u062f\u0642\u06cc\u0642 \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u06af\u0648\u06af\u0644 \u0627\u062f\u0632 (Quality Score) \u0647\u0631 \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc \u062f\u0631 \u06af\u0648\u06af\u0644 \u0627\u062f\u0632\u060c \u0628\u0627\u06cc\u062f \u0633\u062a\u0648\u0646\u200c\u0647\u0627\u06cc \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 \u0622\u0646 \u0631\u0627 \u062f\u0631 \u06af\u0632\u0627\u0631\u0634 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0641\u0639\u0627\u0644 \u06a9\u0631\u062f. \u0627\u06cc\u0646 \u0633\u062a\u0648\u0646\u200c\u0647\u0627 \u0634\u0627\u0645\u0644 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0627\u0646\u0646\u062f <strong data-start=\"178\" data-end=\"213\">\u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc \u06a9\u0644\u06cc (Quality Score)<\/strong>\u060c <strong data-start=\"215\" data-end=\"260\">\u062a\u062c\u0631\u0628\u0647 \u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f (Landing Page Experience)<\/strong>\u060c <strong data-start=\"262\" data-end=\"298\">\u0645\u06cc\u0632\u0627\u0646 \u0627\u0631\u062a\u0628\u0627\u0637 \u0622\u06af\u0647\u06cc (Ad Relevance)<\/strong> \u0648 <strong data-start=\"301\" data-end=\"340\">\u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u0645\u0648\u0631\u062f \u0627\u0646\u062a\u0638\u0627\u0631 (Expected CTR)<\/strong> \u0647\u0633\u062a\u0646\u062f. \u0647\u0645\u0686\u0646\u06cc\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0646\u0633\u062e\u0647 \u062a\u0627\u0631\u06cc\u062e\u06cc \u0647\u0631\u06a9\u062f\u0627\u0645 \u0631\u0627 \u0646\u06cc\u0632 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f \u062a\u0627 \u0631\u0648\u0646\u062f \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u0622\u0646\u200c\u0647\u0627 \u062f\u0631 \u0637\u0648\u0644 \u0632\u0645\u0627\u0646 \u0628\u0631\u0631\u0633\u06cc \u0634\u0648\u062f. \u067e\u0633 \u0627\u0632 \u0627\u0646\u062a\u062e\u0627\u0628 \u06af\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0645\u0648\u0631\u062f\u0646\u0638\u0631\u060c \u06a9\u0627\u0641\u06cc \u0627\u0633\u062a \u062a\u0646\u0638\u06cc\u0645\u0627\u062a \u0630\u062e\u06cc\u0631\u0647 \u0648 \u0627\u0639\u0645\u0627\u0644 \u0634\u0648\u0646\u062f \u062a\u0627 \u0627\u06cc\u0646 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062f\u0631 \u062c\u062f\u0648\u0644 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0634\u062f\u0647 \u0648 \u0628\u0631\u0627\u06cc \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627 \u0645\u0648\u0631\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0642\u0631\u0627\u0631 \u06af\u06cc\u0631\u0646\u062f.<\/p>\n<h2>\u062c\u0645\u0639\u200c\u0628\u0646\u062f\u06cc: \u0627\u0647\u0645\u06cc\u062a \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a (Quality Score) \u062f\u0631 \u06af\u0648\u06af\u0644 \u0627\u062f\u0632<\/h2>\n<p>\u062f\u0631 \u0646\u0647\u0627\u06cc\u062a\u060c \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a (Quality Score) \u062f\u0631 \u06af\u0648\u06af\u0644 \u0627\u062f\u0632 \u06a9\u0644\u06cc\u062f \u0645\u0648\u0641\u0642\u06cc\u062a \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0627\u0633\u062a. \u0628\u0627 \u062a\u0645\u0631\u06a9\u0632 \u0628\u0631 \u062a\u062d\u0642\u06cc\u0642 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc\u060c \u0633\u0627\u062e\u062a\u0627\u0631\u062f\u0647\u06cc \u0635\u062d\u06cc\u062d \u06a9\u0645\u067e\u06cc\u0646\u060c \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0635\u0641\u062d\u0627\u062a \u0641\u0631\u0648\u062f \u0648 \u0646\u0648\u0634\u062a\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0645\u0631\u062a\u0628\u0637\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u0637\u0648\u0631 \u0642\u0627\u0628\u0644 \u062a\u0648\u062c\u0647\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0647\u06cc\u062f \u0648 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627 \u0631\u0627 \u06a9\u0627\u0647\u0634 \u062f\u0647\u06cc\u062f. \u0628\u0647 \u06cc\u0627\u062f \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f \u06a9\u0647 \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u0628\u0627\u0644\u0627 \u0646\u0647 \u062a\u0646\u0647\u0627 \u0628\u0627\u0639\u062b \u0635\u0631\u0641\u0647\u200c\u062c\u0648\u06cc\u06cc \u062f\u0631\u00a0<a href=\"https:\/\/admoon.net\/google-ads-pricing\"><span data-sheets-root=\"1\">\u0647\u0632\u06cc\u0646\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u0631 \u06af\u0648\u06af\u0644<\/span><\/a>\u060c \u0628\u0644\u06a9\u0647 \u0645\u0646\u062c\u0631 \u0628\u0647 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0628\u0627\u0644\u0627\u062a\u0631 \u0648 \u0628\u0627\u0632\u06af\u0634\u062a \u0633\u0631\u0645\u0627\u06cc\u0647 \u0628\u06cc\u0634\u062a\u0631 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<figure id=\"attachment_2465\" aria-describedby=\"caption-attachment-2465\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-2465 size-full\" src=\"https:\/\/admoon.net\/blog\/wp-content\/uploads\/2025\/06\/\u062c\u0645\u0639\u200c\u0628\u0646\u062f\u06cc-\u0627\u0645\u062a\u06cc\u0627\u0632-\u06a9\u06cc\u0641\u06cc\u062a.webp\" alt=\"\u062c\u0645\u0639\u200c\u0628\u0646\u062f\u06cc \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a - \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u06af\u0648\u06af\u0644 \u0627\u062f\u0632\" width=\"710\" height=\"738\" srcset=\"https:\/\/admoon.net\/blog\/wp-content\/uploads\/2025\/06\/\u062c\u0645\u0639\u200c\u0628\u0646\u062f\u06cc-\u0627\u0645\u062a\u06cc\u0627\u0632-\u06a9\u06cc\u0641\u06cc\u062a.webp 710w, https:\/\/admoon.net\/blog\/wp-content\/uploads\/2025\/06\/\u062c\u0645\u0639\u200c\u0628\u0646\u062f\u06cc-\u0627\u0645\u062a\u06cc\u0627\u0632-\u06a9\u06cc\u0641\u06cc\u062a-289x300.webp 289w, https:\/\/admoon.net\/blog\/wp-content\/uploads\/2025\/06\/\u062c\u0645\u0639\u200c\u0628\u0646\u062f\u06cc-\u0627\u0645\u062a\u06cc\u0627\u0632-\u06a9\u06cc\u0641\u06cc\u062a-600x624.webp 600w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/><figcaption id=\"caption-attachment-2465\" class=\"wp-caption-text\">\u062c\u0645\u0639\u200c\u0628\u0646\u062f\u06cc \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a &#8211; \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u06af\u0648\u06af\u0644 \u0627\u062f\u0632<\/figcaption><\/figure>\n<p>\u0627\u06af\u0631 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u0627\u062c\u0631\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062d\u0631\u0641\u0647\u200c\u0627\u06cc\u060c \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u0648 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0628\u0627\u0632\u062f\u0647\u06cc \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u06af\u0648\u06af\u0644 \u0627\u062f\u0632 \u0647\u0633\u062a\u06cc\u062f\u060c \u062a\u06cc\u0645 \u062a\u062e\u0635\u0635\u06cc \u0627\u062f\u0645\u0648\u0646 (Admoon) \u0622\u0645\u0627\u062f\u0647 \u0627\u0633\u062a \u062a\u0627 \u0647\u0645\u0631\u0627\u0647 \u0634\u0645\u0627 \u0628\u0627\u0634\u062f. \u0647\u0645\u06cc\u0646 \u0627\u0645\u0631\u0648\u0632 \u0628\u0627 \u0645\u0627 \u062a\u0645\u0627\u0633 \u0628\u06af\u06cc\u0631\u06cc\u062f \u0648 \u0627\u0632 \u0645\u0634\u0627\u0648\u0631\u0647 \u0631\u0627\u06cc\u06af\u0627\u0646 \u0648 \u062e\u062f\u0645\u0627\u062a \u062a\u062e\u0635\u0635\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06af\u0648\u06af\u0644 \u0628\u0647\u0631\u0647\u200c\u0645\u0646\u062f \u0634\u0648\u06cc\u062f!<\/p>\n<p>&nbsp;<\/p>\n<p>\u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u06af\u0648\u06af\u0644 \u0627\u062f\u0632<\/p>\n<p>\u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u06af\u0648\u06af\u0644 \u0627\u062f\u0632<\/p>\n<p>\u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u06af\u0648\u06af\u0644 \u0627\u062f\u0632<\/p>\n<p>\u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u06af\u0648\u06af\u0644 \u0627\u062f\u0632<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0627\u06af\u0631 \u062f\u0631 \u062d\u0627\u0644 \u06cc\u0627\u062f\u06af\u06cc\u0631\u06cc \u0648 \u0627\u062c\u0631\u0627\u06cc\u00a0\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06af\u0648\u06af\u0644 \u06a9\u0644\u06cc\u06a9\u06cc (PPC) \u0647\u0633\u062a\u06cc\u062f\u060c \u06cc\u06a9\u06cc \u0627\u0632 \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0645\u0641\u0627\u0647\u06cc\u0645\u06cc \u06a9\u0647 \u0628\u0627\u06cc\u062f \u0628\u0647 \u0622\u0646 \u0645\u0633\u0644\u0637 \u0634\u0648\u06cc\u062f\u060c \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u06af\u0648\u06af\u0644 \u0627\u062f\u0632 (Quality Score) \u0627\u0633\u062a. \u0627\u06cc\u0646 \u0645\u0639\u06cc\u0627\u0631 \u0628\u0647 \u0634\u062f\u062a \u0628\u0631 \u0647\u0632\u06cc\u0646\u0647 \u0648 \u0627\u062b\u0631\u0628\u062e\u0634\u06cc \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0634\u0645\u0627 \u062a\u0623\u062b\u06cc\u0631 \u0645\u06cc\u200c\u06af\u0630\u0627\u0631\u062f. \u0647\u0645\u0627\u0646\u200c\u0637\u0648\u0631 \u06a9\u0647 \u0627\u0639\u062a\u0628\u0627\u0631 \u0645\u0627\u0644\u06cc \u0634\u0645\u0627 \u0628\u0631 \u062f\u0631\u06cc\u0627\u0641\u062a \u0648\u0627\u0645 \u0648 \u0646\u0631\u062e \u0628\u0647\u0631\u0647 \u0622\u0646 \u0627\u062b\u0631 \u0645\u06cc\u200c\u06af\u0630\u0627\u0631\u062f\u060c \u0627\u0645\u062a\u06cc\u0627\u0632 [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":2596,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82,75,83],"tags":[],"class_list":["post-2454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-educational","category-google-ads-tools","category-optimization"],"acf":[],"_links":{"self":[{"href":"https:\/\/admoon.net\/blog\/wp-json\/wp\/v2\/posts\/2454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/admoon.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/admoon.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/admoon.net\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/admoon.net\/blog\/wp-json\/wp\/v2\/comments?post=2454"}],"version-history":[{"count":9,"href":"https:\/\/admoon.net\/blog\/wp-json\/wp\/v2\/posts\/2454\/revisions"}],"predecessor-version":[{"id":2468,"href":"https:\/\/admoon.net\/blog\/wp-json\/wp\/v2\/posts\/2454\/revisions\/2468"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/admoon.net\/blog\/wp-json\/wp\/v2\/media\/2596"}],"wp:attachment":[{"href":"https:\/\/admoon.net\/blog\/wp-json\/wp\/v2\/media?parent=2454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/admoon.net\/blog\/wp-json\/wp\/v2\/categories?post=2454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/admoon.net\/blog\/wp-json\/wp\/v2\/tags?post=2454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}